Building on His Royal Highness’s long held concern about the volume of plastic waste that is entering the marine environment, The Prince of Wales and his International Sustainability Unity (ISU) continued its efforts to build a consensus among the academic, private and NGO communities at a global, national and local scale. As part of this, in May 2017 the ISU, with The Ellen MacArthur Foundation, launched the $2 million New Plastics Economy Innovation Prize. The Prize which is funded by Wendy Schmidt as Lead Philanthropic Partner of the New Plastics Economy Initiative, called for innovators, designers, scientists and entrepreneurs to help create packaging that keeps plastics out of the ocean. In addition, in July 2017 the ISU helped to launch the African Marine Waste Network to help coordinate and draw attention to solutions in Africa for keeping plastic waste out of the ocean. And, at a landmark event, in January 2018, the ISU hosted a high level meeting “Keeping Plastics and their value in the Economy and out of the Ocean“, which included, among others, the CEOs and senior representatives from the Ellen MacArthur Foundation, Marks & Spencer, Waitrose, PepsiCo UK, and Sky Ocean Ventures Fund. This meeting cemented the commitment of the participants to work together to develop a circular economy and to drastically reduce the use of plastics.